Moreover, all grocers grew turnover by 7.3% compared with last year, it noted, although it added volumes are “static”, something hidden by higher inflation.
Such statistics come as Tesco launched its own line of low-cost foods in an effort to erode the strong performances of the discount firms during the credit crunch.
Here is the market share of grocery retailers for the 12 weeks leading up to 7 September, with the turnover percentage change from 2007 on the right.
Total multiples 93.2% +7.7%
Tesco 31.5% +6.7%
Asda 17.3% +9.1%
Sainsbury’s 15.8 +5.6%
Morrisons 11% +9.2%
Somerfield 3.8% +1.8%
Waitrose 3.8% +3.2%
Iceland Netto 1.7% +12.9%
Netto 0.7% +1.2%
Lidl 2.4% +11.1%
Aldi 2.9% +20.8%
Total co-ops 4.3% +3.6%
Total independents 2.5% -1.5%
Total symbols 0.9% -1.5%
Other independents 1.6% -1.6%
Source: TNS Worldpanel
Director of research at TNS Worldpanel Ed Garner added that Iceland has also seen a successful period in the last few months, while the big four have consolidated.
“Iceland is concentrating on low prices with its ’75p Freezer Essentials’ campaign producing market-beating growth of 12.9%. A consumer re-evaluation of the benefits of frozen foods will also have helped,” he commented.
