deliciouslyorkshire, the campaigning brand which champions greater use of regional produce, has secured a contract to supply 30 Asda stores with the 2010 edition of ‘Yorkshire’s Own Kitchen’ – the “ultimate” recipe book and guide to food and drink in the region.
This year’s guide features an introduction from gardener and TV personality Alan Titchmarsh in which he highlights the importance of seasonal local produce, and recalls childhood memories of delicious homemade grub!
The guide also features a bumper recipe section, supplied by some of the region’s most respected and renowned chefs, allowing readers to re-create a little taste of Yorkshire at home. Rosemary Shrager and James Martin are among the celebrity chefs providing great recipes.
deliciouslyorkshire communications manager Jane Chamberlain said: “We are delighted to have ‘Yorkshire’s Own Kitchen’ listed in Asda’s across Yorkshire.
“Provenance, seasonality and supporting small producers, as well as great taste, are all key concerns for consumers and this book is a great addition to any foodie’s kitchen, bookshelf or glove compartment.”
The guide also features a special section on uniquelyorkshire products – those which have been awarded Protected Food Name status such as Yorkshire Forced Rhubarb, Swaledale Cheese and Grimsby Traditional Smoked Haddock.
Source: deliciouslyorkshire
