Delia Smith and Heston Blumenthal will come together for the first time to act as food ambassadors for the Waitrose brand, in TV, press and online advertising.
The campaign will see them inspire cooks, share their expertise and showcase recipes – whilst offering tips and championing individual ingredients.
On working with Waitrose, Smith said: “After many years of communicating recipes I am delighted that now everyone who follows them will be absolutely certain of being able to find all the ingredients.”
Blumenthal added: “I am very excited about my relationship with Waitrose who share my love of great food and drink. I’m looking forward to working with them and their exceptional group of farmers and producers.
“I’m also excited about sharing some great practical tips, ideas and recipes with the home cook, to encourage us all to get the best out of our ingredients, and hopefully add some fun and excitement to the weekly shop.”
The campaign will debut towards the end of March and is the first-ever personality-fronted ad campaign from Waitrose.
