Danone is now the number one food brand recommended on the web, according to the new Kaizo Advocacy Index.
The firm came out top on the index that looks at independent links generated on Google, overtaking Kellogg’s, which has fallen to third.
Kaizo said that the dairy products company had a positive score of 25, while Hovis was second was as score of two and Kellogg’s came out with -2.
Managing director at Kaizo Rhodri Harries stated that firms need to ensure that they have a strong presence online.
“In today’s web 2.0 world of information sharing and user-generated content, it’s easy for positive comments surrounding brands to get lost in the ocean of general, passive comments made every day,” he said.
He added that brand activity must be tailored to the online market and that there is a need to utilise modern technologies.
The four sectors taken into account over the internet by the research organisation are web, news, groups and blogs.
