Moreover, 63% of respondents said that they are planning to reduce the amount of money splashed out on products such as tobacco and alcohol in an effort to save cash.
On top of this, 53% said that they are purchasing less clothing, as 40% outlined that they are saving a lower amount of money than when the credit problems started.
The research is at odds with a number of surveys in recent times, which suggested that the food sector has managed to stave off the downturn to have hit other industries.
In August, the food and drink sector remained the only one to see higher sales than a year previously, the British Retail Consortium (BRC) has noted.
This came after the BRC-Nielsen Shop Price Index stipulated that the annual rate of food inflation had begun to slow down in the same month.
