The Hollywood-blockbuster style advertisement depicts a young man (the hero) entering a convenience store and heading to the cooler to grab a Coca-Cola Zero.
As he turns he is confronted with his ex-girlfriend and her new hunky boyfriend. After taking a gulp of Coca-Cola Zero the tagline ‘Coca-Cola presents…A taste of life as it should be’ appears on screen as a gorgeous woman enters as the hero’s new squeeze.
The couple then exit the store on a helicopter in an action-style sequence, as the background explodes and the caption closes with a brand shot.
Launched in summer 2006, Coca-Cola Zero has been hailed as the biggest NPD launch in three years by Nielsen. Having grown by 49% since launch, the brand is currently worth £60m.
Shona McPherson, shopper marketing controller at Coca-Cola Enterprises comments: “The new Coca-Cola Zero advertising campaign seeks to further appeal to our core 20-something male audience.
“We are confident that the creative approach will help increase brand awareness among these consumers and help to firmly position Coca-Cola Zero as the third Coca-Cola in the portfolio alongside Coca-Cola and diet Coke.”
