Coca-Cola Enterprises (CCE) is taking on the sales and distribution of Ocean Spray juice drinks, a top 25 soft drinks brand, in the UK.from February next year.
Gerber Juice Company in the UK and its European sister company Emig have also been appointed to manufacture Ocean Spray juice drinks throughout its major European markets of the UK, Ireland, France, Belgium and the Netherlands.
The move is said to be in line with Ocean Spray’s aim to improve its “go-to-market capability” through partnerships in sales, distribution and manufacturing, across all elements of its juice business.
Jared Konstanty, managing director of Ocean Spray Europe, Middle East and Africa, said: “To accelerate our growth across all channels, we have identified CCE as a strong strategic partner for sales and distribution.”
Ocean Spray is the leading global brand of cranberry-based juice drinks.
The product range will complement CCE’s still drinks portfolio, which includes Capri Sun, Glacéau vitamin water and Oasis.
Hubert Patricot, president of CCE said: “This partnership is exciting and is great news for the still juice-based drinks category.
“Ocean Spray is an iconic brand with a rich heritage and a wealth of untapped potential.
“We look forward to working closely with Ocean Spray and Gerber to exploit these growth opportunities.”
Source: Ocean Spray
