The Co-operative Group (Co-op) is set to begin a marketing campaign to promote Fairtrade Fortnight, which begins later this month.
As part of the promotion, two new Fairtrade wines – Chilean Fairtrade Rosé and an Argentinian Fairtrade Sauvignon Blanc – will be added to its portfolio.
There will also be 20% off selected branded and Co-op own branded Fairtrade products between 16 February and 8 March.
A guide for primary school teachers has been produced, which attempts to introduce youngsters to the Fairtrade brand.
Fairtrade strategic development manager Brad hill said: “As the UK’s largest mutual retailer, we have been at the vanguard of developing Fairtrade products and promoting the principles of Fairtrade.
“Our sales figures show how important Fairtrade is to our customers and, thanks to their continued support, we can ensure a better deal for growers in developing countries whose families can also look forward to a better future.
“This year we are particularly pleased to be hosting a visit by two of our coffee growers, who will be able to explain the benefits of Fairtrade first-hand at regional events across Britain.”
Last week, the Co-op said it was making history by screening a new advertisement for the whole of the break in Coronation Street next week.
