National deafness and hearing loss charity RNID, has received a record-breaking £3.7m from its Charity of the Year Partnership with The Co-operative.
Beating the initial £2m fundraising target, this £3.7m is a record amount of money raised for RNID, and the largest amount ever raised for one charity by The Co-operative’s family of businesses, including food retail, travel, funerals, farming, banking and insurance.
The money was raised throughout the year by thousands of Co-operative staff by a variety of events and activities like masquerade balls, a Santa Dash, sponsored runs to head shaves and karaoke events.
The money will fund the expansion of the charity’s vital Hear to Help service, which trains volunteers, many of whom have a hearing loss, to provide support to hearing aid users in their local communities.
Source: The Co-operative Group
