The Co-operative Group is making it easier for customers to eat more healthily with the launch of The Co-operative Healthier Choice range.
Last year, sales of The Co-op’s healthy own-brand product range were up by almost 20% year-on-year, and the new branding is designed to encourage even more customers to choose these products as part of a healthier lifestyle.
The own-brand Healthier Choice range of around 100 products is being rolled out to Co-operative and Somerfield stores from now until the end of September, replacing the existing Co-operative Healthy Living and the Somerfield Healthy Choice ranges.
The launch coincides with early summer when there is a greater focus towards diet and health as people try to get in shape for their summer holidays.
New products within the revitalised range include Healthier Choice Sweet Chilli Chicken Noodle Salad, two crustless individual 160g quiches – Healthier Choice Crustless Cheese and Onion Quiche and Healthier Choice Crustless Quiche Lorraine – and Healthier Choice BBQ Chicken Wrap – all perfect for picnics and eating al fresco.
All products within the range also carry “green dots”, which The Co-operative uses across its own-brand offering to highlight healthier products and key nutritional messages.
Kate Jones, The Co-op’s head of food product, policy and technology, said: “With 3,000 stores across the UK – many in the heart of the communities in which we trade – The Co-operative is committed to helping our customers make healthier and more informed choices for themselves and their families, and the Healthier Choice range is a key element of this.”
Source: The Co-op
