Over a fifth of Brits will spend less on their main Christmas meal in 2008, with supermarket own brands set to benefit, a new report has claimed.
Lightspeed Research said 29% of respondents to its survey will lower their spending, with 44% of these saying they will buy more own brand items than they have previously.
21% said they will be eating at home instead of going out for a meal.
And three-quarters of those polled will have turkey for Christmas dinner and just 2% said they will have a non-meat festive meal.
Only last week, exclusive research carried out by Empathy Research for TalkingRetail.com said a third of shoppers will reign in their Christmas spending.
David Day, chief executive Europe, said: “These findings show that most people in Britain are determined to have a traditional Christmas dinner with all the trimmings in spite of hard times.
“With the amount of time most people plan to spend in the kitchen there may be more than a hint of nostalgia for earlier Christmases when money was short and had to go a lot further.”
However, earlier this year a report from Gfk NOP found consumers’ grocery spending will be unchanged this year.
