Andrew Moore has been promoted to the position of managing director at Asda of its George clothing brand.
Moore – previously supply and merchandising director – will replace Anthony Thompson, who resigned in January to become chief executive of lifestyle fashion retailer Fat Face.
Asda chief executive Andy Bond said: “The key legacy that Anthony Thompson will leave at George is a strong and focused team that’s firing on all cylinders. Each member of that team has contributed to the growth of the brand over the last 18 months, helping us regain our position as number one volume retailer, overtaking Primark and M&S.
“It’s vital for the delivery of our plan that we don’t skip a beat as we build on George’s success in the year ahead. That’s why I’m extremely pleased to announce the appointment of Andrew Moore as George’s new executive managing director who also joins the Asda executive team.”
Bond said Moore had been “hand-picked” by Thompson and “has been responsible for the sourcing strategy that’s enabled George to significantly improve the quality and value of its range over the last 18 months”.
Bond added: “His leadership and clear vision for the next phase in George’s development now firmly make him the right man, at the right time. I have high expectations of what he will deliver as George’s new leader.”
