Asda has once again dropped the price of both unleaded and diesel in time for the bank holiday weekend.
Starting from today (25 August) drivers filling up at Asda will not pay more than 110.9p for unleaded and 113.9p for diesel at any of its 180 filling stations.
The move is the latest price cut the supermarket has made over the last two weeks meaning its unleaded prices have fallen by 3p cumulatively during this time.
Earlier this week the Asda Income Tracker pointed to the price of fuel as being the biggest single pressure on family finances in July 2010. It found that despite easing significantly over the month, annual transport price inflation was still the largest contributor to overall inflation rises. There was a 14.3pc increase in the cost of fuel in July 2010 compared to the same time last year.
The retailer last week committed to holding down petrol prices until after the August bank holiday allowing drivers to fill up with peace of mind for the last big motoring get away of the summer.
Phil Briggs, Asda’s commercial director, said: “When it comes to petrol pricing we keep it simple, we try to be the first to drop the cost, wherever you live. While others are happy to hold onto higher prices for longer, and even inflate them locally where they can get away with it, we believe the right thing to do is have consistently low prices every day, everywhere.
“This summer is no different, which is why we’ve led a concerted effort to lower the cost of living for our customers, be that cutting the price of a loaf of bread, pint of milk or litre of fuel.”
Source: Asda
