Asda claims to have launched its biggest price cut campaign for a decade with prices slashed by an average 13% on 3,600 essential products.
Today (Tuesday, 5th January, 2010), Asda also announced it was stepping up its campaign to rid the industry of “phoney” price claims, publishing a three point customer checklist for 2010.
Throughout January the price of 3,600 essential products and cupboard staples including potatoes, carrots, grapes, bananas, milk, nappies, rice, bread, cheese and yoghurt, will be reduced in price, “saving customers millions of pounds off their weekly shop”, Asda claimed.
The majority of the price cuts will run from six to 12 weeks.
The retailer said the breadth of the reductions made this the biggest price cut campaign at Asda for more than 10 years, with one-in-five products across the store rolled back in price.
Asda claimed customers were looking for more “permanent” price cuts, not “short-term promos”, and on the things they actually “want to buy each and every week”, rather than “phoney half price deals” or “bogus BOGOFs” (buy one get one free).
