UK students have given Asda a ‘bad report’ for failing to sell Fairtrade school uniforms, following research conducted by charity People & Planet.
Stacey Dooley, the campaigning star of BBC3s ‘Blood, Sweat & T-shirts’, supported students from schools across London, in giving a giant mock up ‘bad school report’, to Asda, showing its failure to sell any Fairtrade cotton uniforms.
The students demanded that Asda start to sell the ethical schoolwear as part of People & Planet’s new ‘Wear Fair’ campaign which aims to get all UK schools to adopt Fairtrade cotton uniforms by 2015.
Asda lags behind other major supermarkets – the students said, because of its failure to offer Fairtrade cotton uniforms.
In support of the student’s Fairtrade Fortnight action, Dooley said: “It’s not about boycotting high street chains and running about in unflattering rags, it’s about voicing your opinion as a consumer, telling your favourite stores you’re interested in Fairtrade and ethical clothing.”
Fiona Ranford, fairtrade campaigner at People & Planet, said: “Research we commissioned showed that around 70% of school and college students want their uniforms to be made from Fairtrade cotton.”
