On the day that Walmart releases its second quarter sales, Asda announced it was cutting the price of both unleaded and diesel by up to 1ppl and 2ppl respectively.
The latest move means drivers filling up at Asda will not pay more than 111.9p for unleaded and 114.9p for diesel at any of its 180 filling stations.
The retailer has also committed to hold down these prices for at least two weeks, allowing drivers to fill up with peace of mind until after the August bank holiday weekend.
Since mid-July Asda has led a concerted effort to hold down the price of a number of core commodity items, investing millions in a targeted programme of everyday low price rollbacks. The latest fuel price cuts follow research from the AA that shows towns without an Asda are often forced to pay up to 6p more a litre for their fuel.
According to Asda’s highly respected monthly income tracker, millions of families are still struggling to make ends meet. The latest figures for July show family spending power is down 4.2% year-on-year, equating to a £7 fall in disposable income each week.
Andy Clarke, Asda president and CEO, said: “These are increasingly uncertain times for millions of families across the UK, and it’s clear from all the data customers will need us more than ever.
“We’re shopkeepers not economists, but in this ‘age of austerity’ we know the pennywise will thrive. Our stimulus package for the economy starts with saving our customers money every time they shop, real money that can be saved, or spent elsewhere.”
Source: Asda
