Asda is the best value supermarket but Marks & Spencer (M&S) offers none of this value, according to a new poll.
The exclusive research carried out for TalkingRetail.com by Empathy Research found 33% of consumers think Asda gives them best value on an everyday basis, but not one (0%) could say this about M&S.
Supermarket giant Tesco came in second with 25% of respondents having said it is best value for money, and it was followed by Morrisons (16%) and Lidl (9%).
Both Sainsbury’s and Aldi were voted for by 7% of shoppers, while Waitrose and the Co-operative group took 1% each.
Among 18 to 24-year-olds, Asda was seen as good value (42% think it offers greater value than its rivals).
Asda said its Christmas sales were beyond expectations but M&S is to cut jobs after posting poor growth figures.
33% of 35 to 44-year-olds said Tesco offers them best value for money daily and 12% from the North tagged Aldi as the best.
Empathy Research (Empathymarketing.com) polled 1,000 people from its Pigsback.com consumer website.
Weekly intelligence reports are being provided by the firm for TalkingRetail.com.
View the complete report into which supermarkets shoppers think offer them best value for money.
