Sainsbury’s has hired television duo Ant and Dec to front its new television advertising campaign, which begins tomorrow (12 November).
In the advert, they bump into long-time Sainsbury’s collaborator Jamie Oliver, who then teaches them how to cook Christmas snacks back at their flat.
A number of deals will be created to run alongside the promotion, Sainsbury’s said.
She said: “We went for this theme because everyone’s feeling the pinch and, more so than ever, really do want a stress-free Christmas full of fun and lightness.”
Tomorrow, Sainsbury’s is set to reveal its interim results. Last week, the supermarket chain said it will offer its staff in-house training.
