Morrisons has reported a 70% increase in the sale of sprouts over the past three months, compared to the same period last year.
The rise is being attributed to an increasing willingness from Brits to experiment with sprouts in new ways, particularly in salads, with the cool, damp summer also thought to have played a part as shoppers turn to their festive staple to get them through the disappointing weather.
Other hearty vegetables have also seen an increase in sales, with baking potatoes increasing by 32% over the same period and swede rising by 15%.
Neil Nugent, Morrisons executive chef and head of innovation, said: “Sprouts are a versatile vegetable which shouldn’t just be for Christmas with your roast.
“Lots of chefs are using them in salads like coleslaws – just finely sliced and lightly dressed in lemon and olive oil. One other tip is to steam sprouts rather than boil them, they don’t soak up as much water and stay crunchier.”