Promotional deals dominate in third quarter

Wednesday, 02 December 2009

basket_newGrocery stores were awash with promotional deals in the three months to 10 November 2009, according to IRI Marketing's Quarterly Review.

The research found a record 50% of grocery products were sold on promotional deals in the three month period.

However, consumer product choice reduced as category ranges were rationalised and overall value sales growth slowed.

IRI recorded the lowest quarter of growth for two years - down from 9.4% in the previous quarter to 6.6% in Q3 and for the first time in a similar period of time non-food growth exceeded food growth.

 

 

 

Comments (0)add comment
feedShow/Hide comments

Write comment
hide/showShow/Hide comment form
smaller | bigger

security image
Write the displayed characters


busy
 

Latest Issue

Aug27p01Cover_JTI

10 for 2010

 fc_10_things_for_2010_mod

TalkingRetail.com, Metropolis Business Publishing, 6th Floor Davis House, 2 Robert Street, Croydon, CR0 1QQ
TalkingRetail.com and Independent Retail News are published by Metropolis International Group Ltd, 140 Wales Farm Road, London, W3 6UG.
Registered in England no. 2916515

v2.0