Bob Dylan helps Co-op win green award

Tuesday, 24 November 2009

The Co-operative's advertisment featuring Bob Dylan's Blowin' in the Wind scooped the Best Green Integrated Campaign prize at the Green Awards held in London on 18 November 2009.

The commercial, which includes one of The Co-operative's walking bus schemes, its own windfarm and fairtrade farmers in South Africa, shows how The Co-operative can benefit a wide range of people.

The Awards recognise excellence in 16 categories from Best Green International Campaign, open to global entrants, to Best Green Campaigner for individuals and small groups championing sustainability.

Patrick Allen, director of marketing at The Co-operative said: "We have won many plaudits for our campaign but for an organisation with our brand values it is extremely satisfying to have been chosen for this award by a panel of such distinguished judges.

"We are currently witnessing a renaissance of The co-operative. Our food business has enjoyed fourteen successive quarters of like-for-like sales growth; we successfully acquired the Somerfield supermarket chain in April and in August Co-operative Financial Services merged with Britannia."

The Co-operative is currently in the midst of a £1.5bn re-branding exercise - the largest in UK corporate history. In just over two years it has refitted almost 4,000 outlets across the group's family of businesses

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