Ministers target supermarkets in healthy eating drive

Tuesday, 23 December 2008
Supermarkets are being targeted by ministers distributing the government's healthy eating cookbook for children.

Over 330,000 copies of the Real Meals book - which is also available on the internet - have already been sold.

Ed Balls, schools secretary, said: "We are making sure that all children will learn basic cooking skills at school and we are putting the funding and staff in to make that a reality.

"We are also speaking to major supermarkets about supporting our reforms - we need their help to get the healthy eating message over to families directly."

In November, Jamie Oliver called for the creation of a minister of healthy eating, arguing this could improve people's diets.

And TNS said that only 12% of Brits are eating the recommended intake of five portions of fruit and vegetables a day.
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