Asda sales buoyed by "low cost agenda" |
| Thursday, 13 November 2008 | |
 Asda saw like-for-like sales growth, excluding fuel, of 6.9% in the third quarter, as more customers came through its doors looking for low-cost options in difficult economic conditions, it said today. The company said the growth is "ahead of target" and it has outperformed the market for the tenth quarter in succession. Lower operating costs have resulted from its ongoing sustainability programme, Asda said. After Nielsen and TNS revealed the company had performed well in the last quarter, Asda said sales of fresh meat, chilled food and wine were the most popular after it invested £30m into its own label items. Chief financial officer Judith McKenna said: "We have continued to grow volume and gain market share each quarter this year by focusing on giving our customers great quality and outstanding value at a time when they need them most. "Our strategy of being the lowest cost to operate supermarket is the right one, and is helping us drive down prices." The firm's stores are "well set up" to perform well over the Christmas period, McKenna added. Related Articles
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