Ant and Dec to front Sainsbury's campaign

Tuesday, 11 November 2008
 
Sainsbury's has hired television duo Ant and Dec to front its new television advertising campaign, which begins tomorrow (12 November).

In the advert, they bump into long-time Sainsbury's collaborator Jamie Oliver, who then teaches them how to cook Christmas snacks back at their flat.

A number of deals will be created to run alongside the promotion, Sainsbury's said.

She said: "We went for this theme because everyone's feeling the pinch and, more so than ever, really do want a stress-free Christmas full of fun and lightness."

Tomorrow, Sainsbury's is set to reveal its interim results. Last week, the supermarket chain said it will offer its staff in-house training.
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