Beckham frozen range now at Tesco

Friday, 17 October 2008

David Beckham has launched his own range of frozen food products, including fish fingers and pasta.

The footballer attempted to highlight the importance of eating healthily as he unveiled the latest additions to the GO3 brand, with Omega 3 oils included.

"GO3 is tasty food, kids can eat everyday but made healthier. I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices," Beckham said.

Tesco is stocking the new products. They will also be available at Wembley stadium as an alternative to the usual eating choices.

Birds Eye recently began a promotion that attempted to highlight the benefits to children of eating food containing Omega 3.

What do you think of Beckham's new range? A serious attempt to get kids eating healthily or a cynical marketing ploy? Make a comment below

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16 Apr 2008 - Frozen food to come back in fashion
12 Mar 2008 - New Young’s Chip Shop range with Omega 3
28 Feb 2008 - Frozen food warms up well
09 Nov 2007 - Omega 3-rich eggs to hit supermarkets
25 Oct 2007 - Supermarkets and producers “jumping on Omega 3 bandwagon”
02 Oct 2007 - Frozen food retail sales up by 3.4%

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Dan the Omega Man said:

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Omega 3 is so important to all of us. Especially our kiddies. I see this as basically a good thing. If all his products are high in Omega 3 and low in Omega 6. They can help our kids get these levels back to a better ratio. We get way too much omega 6 and not enough omega 3. So no matter what his reason is for selling the product - if it helps increase our omega 3 levels it is a winner. To Learn More About Omega 3 -> Salmon Oil