Value jumps again on TNS label monitor |
| Tuesday, 14 October 2008 | |
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Value own label items have seen a massive surge on this month's TalkingRetail.com and TNS Worldpanel private label monitor. According to the research company, value own label items rose by 34.5% in the 12 weeks ending 7 September, compared with the same period a year ago. In the four weeks until 5 October, value own label rose to occupy a 3.74% share of the market. And in the four weeks until this date, premium own label products lost market share to stand on 2.35%, TNS found. Director of research at TNS Ed Garner called the growing popularity of value own label a "dramatic acceleration". "Total own label is only slightly ahead of the market which means that other own label sectors will have come under pressure and that is indeed the case with premium own label down 2.2% year-on-year," he said. By contrast, branded products took up a 49.45% share of the overall market during the four-week period. The space occupied by standard own label was 37.57%, as healthy own label products stood on 1.88%. The British Retail Consortium has this week said that retailers may be discounting in an effort to bring back consumers during a difficult economic period. Download the graph... Related Articles
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