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Monday, 01 September 2008 |
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Visitors were able to access information faster on Asda's website than they were at other retailers, a new survey by Gomez has said.
 The research utilised the company's Last Mile peer community that analyses websites from different locations around the world on different connections.
Asda.com scored an average response time of 7.754, Tesco came in second with 8.358 seconds and Sainsburys.com third on 10.460 seconds.
Gomez also looked at the overall percentage of the time that the company's websites are accessible. The outfit said that the retailers risk losing two weeks' revenue or more because there sites are not accessible.
Waitrosedirect.com had a 3.6 risk-range per year, while Marks and spencer.com was next at 3.1 days.
Ocado.com fared better as it had a potential risk of just one day's loss.
"A recent report from IMRG shows that online sales grew 38% year-on-year in the first six months of this year. Downtime and inconsistency doesn't just prevent purchasing; they can ruin customer experiences and create lasting harm," said the vice president of Europe, the Middle East and Africa at Gomez David Flower.
Asda.com, Marksandspencer.com, Sainsburys.com/groceries, Sainsburys.co.uk, WaitroseDirect.com, Ocado.com and Tesco.com were all studied.
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