Netto 'grows' shopper numbers

Thursday, 28 August 2008
Netto is becoming more popular among consumers in the UK as they try to seek out cheaper food products, it has said.

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Throughout August, return shopper numbers rose to 74.3%, Netto said following the release of figures by AC Nielsen.

On average, spending per household at the retailer grew from £168 to £193, while per visit people are splashing out an average of £14.38.

Commercial director at the discount retailer Kevin Barber said that the firm has posted "robust" like-for-like sales and has witnessed strong growth recently.

"On a daily basis, more and more consumers are discovering our unique quality and value proposition and recent initiatives such as our one in every 15 prices reduced campaign and 25% off non-food sale are generating tangible sales increases," he remarked.

He claimed that the supermarket can offer cheaper items while not thinking about a "compromise" on quality.

Recently the company said that sales of the items in its reduction campaign have grown by an average of 29%.

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