Netto promotion "helps sales"

Two weeks ago the discount supermarket stated that it was going to lower the cost of one in 15 items, something it now revealed has led to sales increases.

Grocery sales of been given a 25% uplift, Netto explained, while fresh produce on average is now 33% more popular.

Managing director at the company Richard Lancaster said that Netto's "core" customers have embraced the reductions.

He stated: "More interestingly, the initiative has caught the eye of new shoppers who are visiting our stores for the first time. These consumers are discovering first-hand exactly what we have to offer – low prices, famous name brands, value for money and great quality."

The offers on staple products including bacon, eggs, butter, baked beans and bread will be available for shoppers for the "foreseeable" future, Lancaster added.

Netto worked hard with suppliers to ensure that a good range of groceries were included in the initiative, he said, while reassuring people that it is not a "gimmick".