|
Wednesday, 25 June 2008 |
|
Online grocery shoppers are turning to websites of retailers who focus on price and value, according to figures from Nielsen Online.
Visits to discounters Aldi, Lidl and Netto's websites are up by 30%-40% on last year.
Visits to Morrisons' website have increased by 59% and to Asda's website by 48% year on year in the three months to May 2008.
Nielsen's Mike Watkins said: “We are seeing more consumers shopping online for their groceries and more people using online sites to search for offers and compare prices before shopping.
“Anecdotal evidence suggests that shoppers are buying groceries online because it helps in managing their shopping budget by reducing wasteful purchasing and removing the temptation of excessive impulse buying which can occur in the in store environment.
“Our latest numbers suggest that planning food shopping and reducing waste is becoming the reality for shoppers.”
Visits to grocery retail websites
Monthly unique visitors and year-on-year change
March-May 2008
1. Tesco 5.41m +9.5%
2. Asda 1.72m +48%
3. Sainsbury 1.19m +21.3%
4. Aldi 0.48m +39.2%
5. Lidl 0.45m +35.8%
6. Waitrose 0.37m +7.6%
7. Morrisons 0.22m +58.9%
8. Ocado 0.18m -12.1%
9. Netto 0.11m +33.8%
10. Iceland 0.09m +28.8%
Source: Nielsen Online
 Similar news items:
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
|
Show/Hide comments
Show/Hide comment form
© Nexus Business Media Limited 2009