All participating retailers will also be given the opportunity to enter a free prize draw to win a £1,000 cash prize and take advantage of a special trade deal with each Cash & Carry. For the day of the visit, retailers will be able to buy any 10 outers of Wrigley Chewing Gum & Mints and get an outer of the number one profit earning confectionery countline (AC Nielsen 2007 Total Coverage), Extra Peppermint free.
Alex MacHutchon, Wrigley Communications Manager, comments, “We are extremely excited about our summer launches and anticipate both to be really popular. We look forward to meeting as many retailers as possible face to face at the Wrigley Café and talking to them about Wrigley’s brand portfolio, these great new products and discussing with them opportunities to take advantage of additional sales and profit. Wrigley is committed to supporting independent retailers and this includes continual support provided through our Sales Teams, direct mail, Cash and Carry promotions and trade press communications.”
