RIPS, the cigarette paper on the roll, has launched an online competition The Great Rip Up offering artists the chance to design a limited edition Xtra Thin Kingsize smoking paper box, to the theme ‘Road Trip’.
The winning artist will receive a cash prize of £500 and will see their design printed on over 200,000 boxes, distributed through UK retailers.
Artists are required to download a design template at www.thegreatripup.co.uk and submit their work via the website. All entries will be posted within the website’s Showroom until a winning design is selected by a RIPS judging panel in January 2009 from a shortlist of four designs.
The competition will be promoted to trade through a direct mail campaign, which will coincide with a consumer public relations drive preliminarily targeting University students over 18 via facebook, design blog sites, national design and graphic magazines and men’s lifestyle titles.
Visit www.thegreatripup.co.uk for more information.
