With the Credit Crunch taking hold, it has never been more important to ensure that products shoppers are buying really are value for money.
This year over 12,000 UK consumers have voted for the country’s top innovative products in the 2009 Product of the Year awards to help you to sift out those products with real value as consumers are bombarded each week with more and more promotional offers on those goods we just can’t live without.
This year, the distinctive red logo will once again help consumers instantly identify which products are the ones really worth spending their precious pounds on in 2009!
And the timing could not be better with widespread interest in value due to VAT remaining at 15% for the rest of the year, and shoppers wanting to make the most of their money as the Credit Crunch bites.
This year’s winners include a number of the UK’s tried-and-tested household favourites, including L’Oreal’s Nutritionist Caffeine Eye Roll, Ariel’s Excel Gel and the revived 80s favourite, Cadbury’s Wispa bar, all of which will now be able to feature the distinctive red logo on pack and in advertising.
Research has shown that shoppers spend an average of seven seconds at the supermarket shelf and the endorsement of 12,000 people is a key differentiator to a purchasing decision, especially when we are now all looking to keep a tighter hold on the purse strings and maximising value.
With over 12,000 people voting in the largest and most representative consumer vote on product innovation in the UK, it is a sound and ringing endorsement which helps anyone making a purchasing decision to steer through the minefield of choice and gimmicks which confront us all in shops on a daily basis.
Winning products were awarded from a range of categories including confectionery, dessert, shampoo, suncare, household cleaning and men’s grooming.
After just four years in the UK, more that 40% of shoppers recognise and trust the Product of the Year logo, with 49% stating they are likely or more likely to purchase products sporting the mark.
The power of the Product of the Year marque has been capitalised on by winning brands, featuring the logo in advertising and instore marketing campaigns, with proven results in subsequent product popularity and uptake.
CEO of Product of the Year Management, Mike Nolan, says: “The Product of the Year awards have never been more important. As we are all looking to be more careful with our money, it is vital to make the right purchasing decisions.
“Every year, thousands of households vote in the survey, with over 12,000 people this year taking part to vote on the best products on the supermarket shelves.
“With the awards voted by the people, for the people, UK shoppers can stay safe in the knowledge that this year’s innovative winners have once more been given a seal of approval by people just like them.”
The awards ceremony, presented by comedian and TV personality Danny Wallace, was held at the Royal Opera House in central London and attended by some of the biggest manufacturers in the business including Procter & Gamble, Unilever, Premier Foods and Biersdorf.
TNS once again carried out the research, offering an industry sector understanding and collating the survey from over 12,000 people in the UK.
2009 will see Product of the Year awards contested in 28 countries on six continents. While the UK ceremony has become a regular fixture in the FMCG calendar, awards are also taking place in 15 new countries including the USA, India, Japan, Brazil, South Africa, New Zealand and Australia.
Product of the Year helps avoid wasting time and money this year – let 12,000 like-minded shoppers help you decide what to drop in your trolley, just look for the red logo.
Find out more at www.productoftheyear.co.uk
A full list of 2009 Product of the Year winners across thirty-four categories:
Product of the Year Winners 2009
Petfood
Nature’s Wellness – Procter & Gamble UK
Alcohol
Baileys With A Hint Of Coffee - Diageo GB
Confectionary
Wispa - Cadbury UK
Luxury Chocolate
Moser Roth Finest Milk Chocolate Truffles Aldi Food Stores Limited
Dessert
Aero White Chocolate Bubbly Dessert - Lactalis Nestle
Kids’ Chilled
Milkybar Little Treats – Lactalis Nestle
Frozen Healthy Eating
Big Tick – turkey drummers bernard matthews
Frozen
Aunt Bessie’s Large Light and Crispy Yorkshire Puddings - Aunt Bessie’s
Snacks
Pringles Select – Procter & Gamble UK
Dairy
Ski Yogurt – New Naturally Delicious Recipe – Lactalis Nestle
Laundry
Ariel Excel Gel – Procter & Gamble UK
Stain Removal
Vanish Oxi Action Magnets - Reckitt Benckiser Plc (Berkshire)
Kids hygiene
Andrex Kids - Kimberly-Clark (Andrex)
Baby
Huggies Super-Dry - Kimberly Clark Ltd (HUGGIES)
Deodorant
Sanex Natur Protect - Sara Lee Household & Body Care UK Ltd
Hair Care Salon Only
Dualsenses 60sec Treatment - Goldwell
Hair Colour
Nice’n Easy Perfect 10 – Procter & Gamble UK
Hair Styling
Pantene Pro-V Enhanced Layers Create and Hold Hairspray – Procter & Gamble UK
Shampoo
Head & Shoulders Damage Rescue – Procter & Gamble UK
Feminine Hygiene
Always Fresh – Procter & Gamble UK
Self Tanning
Holiday Ski Lightglow Body Lotion Johnson & Johnson Limited
Facial Care
3in1 Dreamy Skin Facial Cleansing Wipes - Johnson & Johnson Limited
Eyecare
Nutritionist Caffeine Eye Roll On – L’Oreal UK
Bodycare
E45 Endless Moisture Body Range Reckitt Benckiser Plc (Berkshire)
Body wash
Shower Smoothies Sara Lee Household & Body Care UK Ltd
Suncare
Savlon Aftersun Foam Spray – Norvatis Consumer Health UK Ltd
Household Paper
Andrex Hello Softie – Kimberly-Clark (Andrex)
Household Cleaning
Fairy Clean & Care – Procter & Gamble UK
Air Freshener
Air Wick Aqua Essences – Reckitt Benckiser Plc (Berkshire)
Battery
Duracell Ultra – Procter & Gamble UK
Men’s Grooming
Wilkinson Sword Quattro Titanium Precision - Wilkinson Sword
Kids Health
Savlon Advanced Healing Gel – Norvatis Consumer Health UK Ltd
Adult health
Nurofen Express – Reckitt Benckiser Healthcare (UK)
Oral Care
Aquafresh Iso-Active Foaming Gel – GlaxoSmithKline
Source: Product of the Year
