The hugely successful MYSYS initiative, links independent c-stores, newsagents and rural shops with their local professional league clubs for the first time in a formal promotional basis. The objective is to use the widespread interest in the national game to encourage youngsters to recognise their local independent store as a community asset.
The Leicester City activity is a pilot which will enable MSYS to evaluate its effectiveness in promoting independent retailers as an essential focal point in the community. In addition to providing organised access to local professional clubs, the scheme encourages healthy eating, respect for the community and curbs on anti-social behavior.
The tournament follows weeks of the youngsters being professionally coached at the club training ground, plus having access to free tickets to the local teams matches.
Nine 5-a side teams took part in the fun packed day which included an appearance from Leicester City’s mascot. All of the teams were organised through their local shops and battled it out in a range of grueling matches until finally the winning team was announced as the team entered by Santokh Bath, from Knighton Self Service Station, Welford Road, Leicester.
Retailers involved in the organisation of the 5-a side tournament included Raj Aggarwal, Londis flagship retailer who is chairman of the retailers’ committee handling the scheme – the Foxes Retailer Forum.
Other retailers who hosted their own parties of youngsters were Bharat Visani, Jag Kooner and Gurpreet Singh, all of whom run stores in Leicester.
MSYS chairman Alan Toft said of the event: “We are totally delighted the 5-a side tournament was such an amazing success, the boys had a fantastic day and really gave it their all. It was great to see all the boys enjoying themselves and interacting with the retailers. MSYS is an important scheme and demonstrates how local shops are such a vital part of their communities.
“I’d like to say a big thanks to Walkers for getting behind My Shop Your Shop and sponsoring this fantastic initiative. With the scheme receiving such positive feedback we are hoping to replicate this success with Stockport County Football Club later on in the year.”
Raj Aggarwal, feels that it is very important for retailers to be seen to be involved in their local communities.
He said “This scheme is a great credit to the MSYS campaign. In any town, the local football team is supported by many,” he said. “This project helps to bring retailers closer to their communities, which goes a long way and benefits all involved.
“As well as providing a fun day out, events like these help local shops to stand out from the crowd. Linking the store to families in the community will go a long way.”
