MasterCard hase announced the launch of a new suite of information products, data analytics and marketing services, known collectively as Advisors Merchant Solutions (AMS) at the British Retail Consortium 2010 Annual Retail Conference.
AMS will enable decision makers within the retail sector to understand spending activity in their industry category; evaluate their sales performance against their competitors and focus direct marketing efforts to identify the very best prospects and target hard-to-reach consumer segments.
Speaking at the Conference, Andrew Woodward, senior vice-president, Merchant Solutions for MasterCard Advisors, said: “AMS will be a key component of MasterCard?s strategy as we look to grow, diversify and build our business with retailers in the UK.
“We’re committed to helping them better navigate today’s complex and volatile market, by providing actionable business intelligence based on consumer behaviour both within their own and, more critically, their competitors stores.
“Our unique data-driven information and marketing services allow companies to benchmark their sales performance against their industry category, better anticipate demand and target marketing offers, by leveraging real spend behavioural data, which we believe is an industry first.”
Source: MasterCard Advisors
