Joanne Birkitt, Sagatiba brand manager at Inspirit Brands, comments, “The coupon promotion is a key part of a national campaign to raise consumer awareness of Sagatiba in the off-trade. We understand that couponing activity works as a measurable and cost- effective means of raising brand awareness, increasing sales and giving us an opportunity to interact with our consumers, educating them on how to use spirits at home.”
Valassis is providing Inspirit Brands with a complete services package from design through to implementation to ensure that every stage of the promotion delivers maximum efficiency and return on investment.
Birkitt continues, “The service we have received from Valassis has been exceptional. They are very professional and are always available to answer our questions. They pay great attention to detail in the creation, processing and reporting of the promotion and are clear and concise in their explanation of every aspect of the campaign. We would recommend their expertise and excellent customer service and will certainly work with them again in the future.”
David Smith, commercial director at Valassis, comments, “We are pleased to see the continued use of coupons to drive sales in-store. Financial promotions are a powerful marketing tool that can have a significant effect on the bottom line. Managed properly, and with the right measurement tools in place, brands can gain an in-depth analysis of consumer behaviour from their coupon activity that can help to improve future campaigns by targeting the right customers with the right offer, in the right place, at the right time.”
Smith concludes, “We are delighted to be supporting Inspirit Brands with this national campaign, and we look forward to helping them achieve some great results for their brands as we continue to work together in the future.”
