Cravendale is awarded British Dental Health Foundation milk accreditation

The growing demand for sugary, fizzy drinks is being reflected by an alarming rise in poor dental health – The National Diet & Nutrition Survey recently showed that almost 60% of 4-10 year olds had tooth erosion and almost a third of 4-6 year olds had evidence of tooth decay. The prestigious accreditation from the BDHF officially recognises milk like Cravendale as one of the safest drinks to have between meals, keeping teeth healthy and strong.

Cravendale has many benefits for the teeth:
• It is packed with tooth-friendly calcium – a 250ml glass of milk contains more than half (54.9%) of a 4-6 year old child’s recommended daily intake of calcium, essential for healthy teeth and bones
• It contains a protein called Casein which can form a thin layer over the tooth surface and may help protect it from damage
• It also contains phosphorous and calcium which are important for the development of teeth and helps protect the tooth enamel
• Cravendale is non-cariogenic which means it does not cause tooth decay

Product Group Brand Manager Louise Barton says:

“Milk is an important part of consumers’ everyday lives – as well as being a basket staple, it is also essential for good health. Having the dental accreditation will help consumers understand the importance of Cravendale milk and the role it plays in good dental health. The on-pack presence will really help drive home the dental messaging, and we have some exciting activities planned for the rest of the year!”

The British Dental Health Foundation’s logo will be seen on pack from 2009 alerting consumers to the accreditation and the health benefits of milk. The campaign will be marketed across multiple channels.