Calypso Soft Drinks Chairman & CEO, Peter Cooke, has announced the acquisition of ‘Mr Freeze’ – the successful UK and European brand leader in freezepops for 25 years – as part of a longer term strategy to access wider European markets.
Peter Cooke commented, “this is a long term, strategic move for our business as we plan to expand and develop our trade within Continental Europe for our strong portfolio of brands. Our Mr Freeze and Calypso product range will be manufactured from our modern factory in Wrexham, which is ISO, BRC, and Soil Association accredited.
‘Mr Freeze’ is a great cult brand in many European countries and it naturally complements our Calypso range. Bought from Irish confectionery manufacturer, Zed Candy, Mr Freeze will continue with the strong existing distribution network across Europe. Our UK distributor is JTS (International) Ltd based in Smethwick, which is a well known distributor to the UK wholesale sector.”
