Wrigley launches new counter merchandising unit

Entitled ‘CMU 21’ the new unit is set to bring the design into the 21st Century, offering retailers all the characteristics of the original format but in a sleek new package with additional benefits.

The CMU has been adapted to preserve the 30 year heritage of the recognisable Wrigley unit, but allow retailers to more successfully merchandise the entire Wrigley range. With Wrigley’s commitment to innovation, product outers have altered in recent years so the CMU 21 has been designed to accommodate this.

Visibility and accessibility

The angle of the front rail has been softened enabling greater visibility of the brand stickers, ensuring outers remain secure on shelf and improving accessibility of the product for customers.

A brand new range of product stickers will also be introduced to exactly match the size of each outer and in some cases, like Extra, these are completely new designs giving even greater stand-out on shelf.

The new design of the blue moulded end caps is one of the more noticeable features giving the CMU 21 a sleeker appearance that will appeal to the modern day consumer.

Nigel Mallinson, Sales Director commented: “We are extremely excited about the launch of the CMU 21, in fact it couldn’t have come at a better time as it will incorporate POS highlighting Extra’s fresh new look.

“The new CMU highlights that Wrigley’s commitment to innovation extends further than product development and confirms the company’s dedication to supporting the independent trade.

“The structural and aesthetic changes to the display unit will not only allow retailers to better planogram the shelves, but will also appeal to the evolving consumer as the new impactful look offers increased stand out at the tillpoint. All retailers are eligible for Wrigley’s new CMU 21 and will receive one during the installation programme beginning in June 2008.”

For additional merchandising advice and a chance to win free Wrigley product, retailers should also log on www.wrigley-trade.co.uk.