News of the World prepaid MasterCard launches with PayPoint |
| Friday, 25 January 2008 | |
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The News of the World and Tuxedo Money Solutions, a leading programme manager in prepaid cards have launched a co-branded prepaid 'Top-up as you go' MasterCard with PayPoint, the UK's leading convenience retail bill payment network. The News of the World MasterCard Prepaid card will be advertised through the newspaper and customers can apply by phone or online at www.newsoftheworldprepaid.co.uk.
The cost of the card is only £6.49. For launch, the card will also offer £5 cash back on the first load of credit (minimum £10) - making the effective price of the first pack only £1.49. Customers can top-up credit as they go, giving them the reassurance that they cannot overspend. PayPoint has been chosen as the exclusive electronic top-up partner enabling consumers to top-up their News of the World MasterCard prepaid card at over 18,500 outlets nationwide. PayPoint retailers will earn 1% commission on all top-up transactions. Mike Igoe, PayPoint's Retail Director commented: "We are delighted to be adding the News of the World MasterCard prepaid card to our extensive range of prepaid card schemes available for top-up at PayPoint. “With high profile advertising of the card to over 9 million readers in the News of the World, this is further good news for PayPoint retailers as customers will be visiting our agents to load credit on a regular basis. This continues with our commitment to introduce new initiatives to drive traffic into PayPoint outlets".
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