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Tuesday, 17 November 2009 |
MySupermarket.co.uk, the grocery shopping and comparison site, today announces the launch of its innovative, industry-leading marketing data tool for FMCG manufacturers and retailers.
From today, the online mySupermarket Insights service will enable clients to view real-time supermarket prices of all products in their categories at Tesco, Sainsbury's, Asda and Ocado, in order to help assist their pricing, sales and marketing strategies. In addition to instant access to current pricing data, the service also offers all prices and promotions going back an entire year, and automatically inform clients upon logging in which prices have changed within the past seven days.
The service also offers immediate access to the historic trends data of supermarket prices by product, brand and category over the past 12 months. This feature will also highlight when products have been subject to promotional prices, to help marketers assess the effectiveness of pricing changes.
The foundation level service, offering access to real-time prices of products in one category, is free-to-view. The advanced service which includes competitors and trends over time is available as a monthly subscription.
From 2010, further features will be introduced to the online Insights service, including access to product sales data, shelf stock data and product swapping data.
Amir Konigsberg, VP Marketing and Business Development, commented: "For the first time in the grocery sector we have brought together real-time prices, historical trends data and online access in one package to enable FMCG manufacturers and retailers to be immediately and better informed about the impact of price changes and pricing trends. Our new digital service allows our clients to access how the pricing of their products affects their bottom-line sales, and offers valuable instant real-time access to competitors' pricing data."
Clients will have their own landing page at sign-in to the website and will be able to search prices by brand, product or category. All of the data charts are fully exportable.
Sarah Armstrong, Pricing and Promotions Controller at Kellogg's, who have already subscribed to the service, commented: "mySupermarket.co.uk Insights data allows us to stay close to both our competitors and our customers. Since using the tool, we have been able to better understand our competitive position both in present day and in the past, which in turn can help us shape our future.
"As a result of the daily update, we are able to see the market as it changes and be aware of any challenges our customers may have as they happen. This ensures we are consistently aligned. Having been a Buyer up until recently, it is clear to see the benefit of the real time reporting and indeed the price and promotions historical database from this perspective. It can help understand out-performance, price position and competitiveness within the market. Other data sources highlight an issue, where as these reports help in identifying the cause."
mySupermarket.co.uk is the only supermarket shopping comparison website service in the UK. It is currently ranked 8th in the Hitwise ranking for Grocery and Alcohol websites in the UK (out of nearly 1200 websites in the category) and its growth outpaces the market.
Source: mySupermarket.co.uk
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