Chivas Regal 25 Year Old partners Nominees Party

Wednesday, 11 February 2009

Chivas Regal 25 Year Old, the luxury expression of the iconic Scotch whisky Chivas Regal, has today announced it will be the Official Scotch Partner to the Nominees Party hosted by Asprey, ahead of the Orange British Academy Film Awards 2009.

The exclusive event takes place at Asprey's flagship store on New Bond Street, London on Saturday 7 February. Chivas Regal 25 Year Old, Master Blender Colin Scott's award-winning masterpiece, will be served to the nominees and VIPs.

With a number of British films and stars tipped for success this year, it is befitting that an iconic luxury Scotch will be enjoyed at the celebration.

At the party, nominees will also enjoy two special cocktails created by Chivas Regal's Global Brand Ambassador, Max Warner, in honour of the event. The 'Masquerade'and the ‘Chivas Asprey' are inspired by BAFTA and Asprey respectively.

Phil Huckle, Brand Ambassador for Chivas Regal, explains: "Chivas Regal 25 Year Old was the world's first luxury whisky when it was first launched in 1909.

"It is a legendary and glamorous brand and therefore the association with this internationally-renowned awards event is a natural fit.

"We are delighted with this partnership and look forward to toasting success with a glass of Chivas Regal 25 Year Old," he concludes.

Louise Robertson of BAFTA comments: "We are thrilled to partner with Chivas Regal for the Nominees Party and believe the addition of this extremely rare luxury Scotch will make for an extra special night for our VIP guests - the very best of the international film industry."

Chivas Regal 25 Year Old is the prestigious pinnacle of the Chivas Regal range and its star-studded global launch in New York in September 2007 heralded the return of the original luxury whisky.

Source: Pernod Ricard