Coca-Cola launches off-trade website for convenience retailers |
| Monday, 15 December 2008 | |
 Coca-Cola Enterprises Ltd (CCE) is pleased to announce the launch of its new bespoke off-trade website, http://trade.cokecce.co.ukThis new platform provides convenience and forecourt retailers with a functional portal to access relevant soft drink information for their business. The website contains useful information on all CCE brands including best selling SKU's equipment details and nutritional content. All the information available on the website is intended to give retailers specific facts to help them make informed stocking decisions for their outlet. There is also a useful interactive 'Ask the Experts' section for retailers to get practical advice on how to maximise their sales. Kenny Chisholm, Trade Communications Manager for Coca-Cola Enterprises Ltd GB, comments: "In coming years we expect independent retailers will increasingly use the internet for business and they will want quick and easy direct access to CCE information. This online platform is a starting point. "It allows us to further expand our offering to the off-trade. In the future we aim to expand it to include more information on merchandising and category advice." The CCE off-trade website will launch on Wednesday 17th December and will initially have 'click throughs' from both Talkingretail.com and forecourttrader.co.uk The company is investing £4m into the Capri-Sun brand. Source: Coca-Cola Related Articles
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