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Tuesday, 11 November 2008 |
Cadbury, a leading global confectionery company, today launched its 2007/08 Corporate Responsibility and Sustainability report, demonstrating its leadership position in corporate responsibility.
This year the report, which has been reviewed by Forum for the Future, uses an innovative online format designed to make information more easily accessible.
The report also shows how Cadbury has returned to its historical origins, with an approach that integrates value based, sustainable activities within its mainstream business. This approach reaffirms Cadbury's leadership position and is all the more relevant in today's economic environment, when many companies may be re-evaluating their Corporate Social Responsibility investments.
Alex Cole, Cadbury Global Corporate Affairs Director said: "Since our last review we've significantly strengthened our sustainability agenda. With ‘Purple Goes Green' and the ‘Cadbury Cocoa Partnership' we're responding to climate change and securing the future of our key ingredient cocoa.
And we're investing accordingly, over £45million in the case of the Cadbury Cocoa Partnership. It's all part of our belief that 'doing good is good for business' - a tradition which was started by the Cadbury family nearly 200 years ago, but which has never been more relevant than today."
Todd Stitzer, Cadbury CEO explained: "It's important for the future success of our business that we get this right. It's about creating a world in which we can grow and thrive. With a more challenging economic environment I believe it is even more important that we build a sustainable business to ensure we are better positioned to succeed.
"For example, benefiting from lower energy costs and safeguarding the supply of our core ingredients. After all, without cocoa there would be no chocolate."
Commenting on the report Peter Madden, Chief Executive of Forum for the Future points out:
"Cadbury has a great tradition of operating in a responsible way. Its heritage and values allow it to tackle sustainability challenges and opportunities with its own unique blend of openness and enthusiasm.
"We believe that in doing so, Cadbury is leading the way in a number of areas of Corporate Responsibility and is learning to reconcile longer-term business growth with the social and environmental pressures of only having one planet."
Source: Cadbury
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