Nisa has announced the recruitment of the Sugro Retail Group, the Cheshire-based retail symbol operator.
The move will see Nisa work closely with Sugro Retail Group to develop a consolidated retail symbol strategy which will see the groups Nearbuy Stores portfolio utilising Nisa’s extensive member benefits and purchasing through its central distribution service.
The decision to join Nisa will provide a great opportunity for Sugro Retail Group to tap into the wealth of information and expertise Nisa has in the independent retail sector and help it to develop a robust full retail solution for its symbol stores.
The partnership will see Sugro’s Nearbuy stores taking advantage of Nisa broad range of chill and freeze, grocery and beers, wines and spirits, as well as exploring the benefits of the group’s IT and marketing functions.
Philip Jenkins, Sugro UK’s managing director, said: “We’re delighted to be working with Nisa to develop and drive on our retail group offering. We considered all of the options and quickly came to the conclusion that Nisa provided, without doubt, the best opportunity for us to develop a serious, full retail solution for our symbol group retailers.”
Andrew J. Mouse, Nisa group sales director, said: “We’re excited by the opportunities presented by our partnership with Sugro. Philip and his team have a clear vision to extensively develop the businesses retail offering and can see the benefits Nisa membership can bring to that process. Buying power and breadth of range aside, we pride ourselves on our excellent support service and on the level of expertise our team possess.”