Spar is attempting to target recession-hit consumers with the launch of its new value own brand range.
The convenience retailer said the Extra Value range will consist of core price sensitive lines and is being introduced into stores next month.
All items in the range – which includes its existing value goods – will be price marked and have “an uncomplicated red and white design”.
Brand marketing controller Vicky Shepherd said: “Our objectives are clear and simple; we want to offer a highly visible range of relevant value products to our customers whilst using Spar’s own brand as a major sales driver for Spar retailers.
“This will achieve more sales at higher margin and generate increased customer loyalty, frequency of visit and spend.”
New point of sale material is being sent out to retailers prior to the launch, which highlights the value of the products, Spar said.
Spar added that other developments will be seen this year across its own range such as improved packaging.
The retailer confirmed last week that it has bought 11 former Somerfield sites and plans to turn some into Eurospar venues.
