As principal partner of the European Athletics Championships, Spar will soon be hitting TV screens across the world in association with Helsinki 2012.
Running from today (27 June) until 1 July, the European Athletics Championships will take place at the Helsinki Olympic Stadium and as principal partner of the event, Spar’s branding will feature heavily across the site, including on bibs and perimeter boards, generating huge amounts of coverage.
The Championships will be televised in up to 50 countries to up to 400 million viewers. The BBC will also be showing the afternoon sessions of the Helsinki games for all five days via red button.
Live streaming will be available at eurovision.digotel.com/ea/index.html