Symbol groups Budgens and Londis continue to develop their own-brand ranges, with this week seeing the launch of a new ranges of cooked meats.
The launch results in 24 lines being available in the Budgens range and 13 lines within Londis, along a raft of promotions on offer to customers from launch.
The 24 lines within the Budgens range are available to customers within a four-tier range. The ‘Best’ range includes; breaded, honey roast, smoked and un-smoked Yorkshire Ham, roast chicken breast and topside of beef. Other lines include corned beef, sliced pork, wafer-thin smoked ham, pork luncheon meat and the ‘Good Value Trim’ product.
The 13 Londis lines compromise three price-focused tiers and are complimented by two re-designs, for Londis cooked ham (formerly gammon ham) and Londis honey roast ham in the ‘plus tier’. The new products include; breaded, cooked, smoked and honey roast ham, chicken roll and the new £1 price-marked packed 4×4 lines of ham, corned beef and pork luncheon meat
To help drive sales and footfall in-store, the ranges will be supported with extensive promotional activity, plus point of sale packs including posters and barkers.
The promotional programme has launched this week with seven Budgens lines on offer at ’2 for £4′ and four lines on permanent £1 price marked packs. The Londis range will launch with four lines on offer at ’2 for £3′ and five lines on permanent £1 price marked packs. Further promotional activity across both ranges is planned throughout the year.
As a further incentive for retailers and customers, a number of lines are available in smaller case count of six, enabling retailers to offer a greater variety of stock to their customers and, at the same time, manage their stock more efficiently.
Willie Hamilton, trading director for Budgens and Londis, said: “These extensive new ranges fit the brand essence of both Budgens and Londis perfectly. Retailers will benefit from strong profit margins and our customers will be rewarded with a brand new quality range of cooked meats available at a fantastic prices’”
Source: Musgrave
