This is a trading scheme designed to help improve retail members’ sales by tailoring marketing and promotional activity to each store.
The scheme has driven like-for-like sales growth of 9% in the last 12 months, which has compensated for the loss of stores purchased by multiple chains, the group said.
Steve Collins, trading director for Nisa-Today’s commented: “In the face of the general downturn in consumer spending it is pleasing to report such a strong set of figures.
“The investments we have made in our distribution infrastructure helped us to efficiently deliver in excess of 2.1 million cases in the week leading up to Christmas…
“We have achieved like-for-like growth in all major categories but our strong emphasis on fresh was the shinning light with a growth over 10%.
“Other key performing categories included alcohol (+8%), non-food (+10%), grocery (+6%) and snacks (+19%).”
