It then sends an email to the member’s inboxes, advising them of the product gaps, with a direct link to an ordering facility
Category Health Check measures Nisa-Today’s members’ individual product purchasing patterns through its Central Distribution arm and reviews them against the top 20 purchased lines by category, based on consumer market research data.
It is an evolution of Nisa-Today’s ‘Email Deals’ system which it launched in October 2007, to provide members with up-to-the-minute information on deals and promotions as they happen.
The Category Health Check initiative will be implemented as a rolling programme with three emails – individually encrypted to each member’s store – circulated per month across three different categories.
The first of these, commencing on the June 16, will be ‘Breakfast Cereals’. Members will be offered a 30% discount on all products they order that are missing from their current range.
Nisa-Today’s Central Distribution Trading & Logistics managing director John Sharpe said: “This is an excellent scheme that will help extend our members’ knowledge of the marketplace, maximise sales potential and provide financial rewards.
“It also draws from the expertise of our category management team by linking to our online planograms, which members can access for specific product categories they wish to expand through Category Health Check. It is a complete package for the membership and we are confident that it will be a great success.”
